To use your marketing tools correctly you have to know the difference between them, as well as how to use each tool in a way that yields maximum effect. In this article we will discuss the difference between viral and conventional marketing, and the appropriate ways to use them.
-Viral marketing is not online ads
In contrast to traditional marketing, the aim of the viral marketing campaign is not to just post regular ads online. The goal is to create an interesting message that mentions your product and will be equally interesting if it didn’t. This message because it is so interesting will compel the audience to share it with their friends, spreading the word about your product in the process.
-Successful Viral marketing is a complete process
Unlike a traditional marketing massage, viral marketing enables the customer to actually buy what you are advertising about on the spot, just after seeing your viral massage. This is done by simply placing an online purchase link somewhere along with your viral massage. This is never that easy in the case of conventional marketing.
-In viral marketing you give away stuff for free
You spend a lot during conventional marketing, but in viral marketing you give free stuff to the audience. If what you give them is good, they will tell their friends about you. If they don’t then you didn’t lose a lot, especially comparing the costs with those of conventional marketing.
-How to use both viral and conventional marketing.
Viral is great if you are just starting your business. When you don’t have the budget for a conventional campaign and you desperately need the publicity, viral is the way to go.
On the other hand, if your target audience is unlikely to be internet savvy or can’t be reached by a viral campaign, using conventional marketing is the way to go. However, viral and conventional marketing are not mutually exclusive. You can use conventional marketing to build awareness about your product then supplement it with a viral campaign to generate constant buzz and media exposure.
Knowing the difference between viral and conventional campaigns can be a great aid to you when you are deciding on which route you want to take with a new product.