Let me ask you a question. How your mother taught you about honesty? Did she tell you “if somebody is looking for me, tell him I’m not here.” I cannot forget my mother telling me this. Children are in a developing stage that they must be taught properly because what they learned from their childhood days, they will bring it till they grow up. Honesty is one of the most important traits you must develop, not only for your everyday life but also in persuading people.
Telling the truth is honest and also honesty creates trust in the mind of other people. In the area of marketing and selling, this is the qualities must a person possess. This will drive you to a higher success in your business. How? Persuasion is the number one skill possessed by the prosperous business man and together with honesty. You will never know you’re already on the top.
I’ve been telling you above on what honesty are and how it affects your persuasion. It’s time to learn the two theories of honest persuasion. These theories will tell you if your persuasion honesty comes from the active resistance of temptation or from the absence of temptation that controlled the cognitive processes.
The first theory is the “WILL” hypothesis of persuasion. In this theory, the honesty comes from the active resistance of temptation. This means that your persuasive actions are being compromised by the temptation whether you’re going to tell the whole truth or not, seeing the reward you’re going to get.
The second theory is the “GRACE” hypothesis of persuasion. In this theory, the honesty comes from the absence of temptation. This means that in spite of the reward you’re going to get, you’re telling the whole truth when persuading people. But this doesn’t mean that it is okay to accept a NO answer. This theory doesn’t support that statement because what we are targeting in our persuasion is to get the trust of people. In this theory, you are not tempted to lie because it links to research in the presence of automatic processes to determine behavior.
Most people favored the “WILL” hypothesis of persuasion theory but in this theory the percentage of success and risk are the same. Compared with the “GRACE” hypothesis of persuasion, the percentage of success and risk are not the same. It might be that risk is high or success is high, but the truth here is when you win the affiliate with all the honesty, the second time would not be difficult.