Promotion and advertising are an integral part of marketing and they have a great effect on product perception. Marketing helps build and get new business. Marketing is the most important area of any business. Marketing strategies have embedded in some form of advertising. Advertising and promotions reaches the potential customer and creates a reaction in them. In general ads want the customer to:
- To walk in to a store or browse a website to see and verify a product and preferable writhe a check, use a credit card or pay cash for the merchandise being advertised.
- At least make a call for an appointment to learn more about the product and gather information.
The goal of advertising is very direct – make the viewer buy a product or service. Advertising can be showcased in many different forms, some of the most popular are:
Television: probably the most popular platform for advertising, certainly where the most is paid to be able to place an ad. It covers a multitude of audiences and of course all genders.
Print Media: this form of advertising involves the creation and publication of ads in newspapers, magazines, journals and books. This form of advertising reaches people that have an interest in such media topic related to the specific publication.
Internet: growing each day and trending to become the most popular advertising form of media. It is a huge advertising platform with endless possibilities. Anything can be advertised in the Internet and more and more companies are eager to promote their products and services through the Internet. Internet advertising and promotion includes websites, portals, feeds, search engines, etc.
Advertising helps companies and business firms to promote their products or services and create brand awareness. Advertising helps companies increase their sales and the profits of the business. When advertising companies have to take into consideration that if an ad is not read, it won’t stimulate sales; if it is not seen, it cannot be read; and if the ad does not grab the attention of the viewer it will not be seen.
So go out there promote and advertise your company, whether you are a home-based business, a medium size company or a large corporation. Be creative and be innovative great catchy ads will certainly cause an impact in the viewer, will be seen and will be read thus increasing sales. Create great looking ads!