In this article I want to teach you the 4 crucial elements you must have for building a successful information business. The reason I’m writing this is because I see a lot of people struggling to create their own information business because they don’t focus on these 4 elements.
People spend hours on Facebook or YouTube or opening emails and before they realise it hours have passed and they still haven’t progressed within their business. People think that by being “busy” equals creating a successful business particularly online but in reality that’s just not true!
If you stop wasting time keeping “busy” but instead focus on these 4 elements and become proficient at them as well as being consistent, then building your own information business online is a simple process that anyone can do.
So what are the 4 essential elements you will need?
Let’s start with the first one Traffic:
Yes traffic is absolutely essential for you to have a successful information business or any business for that matter. Now there are many different ways to get traffic which we just can’t cover in this article as it would take way too long, but you have to understand that without traffic, you don’t have a business it’s that simple. Now not all traffic is equal so if you attract the wrong kind of traffic that’s not going to help you be successful. But if you know who your audience is (that depends on what your niche is) and you know where they hang out then it will be easier to find them and get them to consume your content.
The second element is Subscribers:
So you have traffic but now you have to turn that traffic into subscribers. Just getting hordes of traffic isn’t going to see your business take off and have a longterm success. Once you have traffic coming into your business the next step is to convert that traffic into subscribers. Again there are many different ways you can do this but whatever method you use it’s crucial to turn that traffic into loyal subscribers. Once you convert your traffic into subscribers you can then continue to communicate to your audience on a deeper more personal level.
That leads me to the third element building a “Relationship”:
Once you turn your traffic into subscribers the next step is to build a relationship with that audience. Building an online business can seem distant and some may even say robotic… you don’t have that human interaction… that physical connection you have when your right there in person.
So even though we are not physically connected it’s essential that you build a real relationship with your subscribers. If you don’t build a relationship with your audience then they won’t trust you and if they don’t trust you they won’t buy from you no matter how amazing your product or service is.
So now that you have your subscribers and you have built a strong relationship with them, you need a “Product”.
You can work really hard running traffic and getting subscribers then build an amazing relationship with that audience who now trust you… but if you don’t have a product or service to sell them, then all that hard work is pointless.
Each element is crucial for you to build a successful information business, but if you’re missing just one element then it simply won’t work. All four elements, when done well, make building an information business simple but highly effective. If you focus on these 4 elements alone then building your information business will not only be successful but you will have a lot of fun doing it!