SEO services providers need to be on top of their game by providing optimum solutions on search engines, and at the very minimum, be at par with other recognized contemporaries in the field. Their search engine optimization techniques must be based on an intricate research and analysis of the specific industry domain, whilst also following a well-structured, stepwise process. They furthermore need to follow a partnership approach where the client’s operational goals is a major consideration, and then develop and manage the business accordingly.
The following 4-step SEO Services Provider Strategy is suggested;
1 – Pre-Action Analysis: As a first step, understand the extent of the brief. The r website is analyzed for Search Engine friendliness on various accounts like HTML code, design, navigation, orphan pages, broken links, tags, usability etc. This is helpful in locating a website on any web-measurement scale and gives a perfect idea of the work done and work further needed.
2 – Progression: After understanding the nature of your client’s operation, their goals and competition, the progression involve 5 major stages of the Search Engine Marketing:
a. Keyword Analysis
b. Content Syndication
c. HTML compatibility check
e. Other methods like email marketing, affiliate marketing, etc.
3 – Recommendations: Subsequent to the detailed analysis and strategizing, the next step is the organized and expert development and recommendation of a proposal or POA (Plan of Action). This shall also take into account the budgets and services recommendations for the website, including the organizational, operational & business goals.
4 – Plan Initiation & Implementation: Following the recommendations and mutually agreed plan of action, the developed strategies are clearly demarcated and assigned. Where necessary a respective team is assigned to work in full coordination, and an aggressive approach is taken to implement the same. A fortnightly report is maintained on the status of implements done and a feasibility is checked side-by-side.
It is essential to understand that the fundamentals of SEO are about improving both the volume and quality of traffic to a website on any of the major search engines. A targeted set of keywords around the base of the product or service on offer is optimized with regards to their compatibility with any specific search engine. This can certainly be done via both a natural or organic, and paid searches. The huge advantage Search Engine Optimization is the capability of targeting at different kinds of searches, which could include industry-specific vertical search engines, local searches, and even image search as well.
The ultimate idea is to grow a website’s relevance on the web through search engines, which in turn needs to form the basis of a sustained online marketing strategy. SEO aims to improve a website’s technical appearance and make them friendly in the eyes of the search engine robots, and thereby attract more visitors to the landing page of the website.
Search Engine Services providers must have an expert team of consultants who shall carry out SEO projects that meet the professional online needs of their clients. Their services must not only be a stand-alone but also form a part of a holistic online marketing campaign.
Many service providers within the SEO arena, are good at developing highly technical solutions like source code and site design but lack other skills like content writing and management. It is your unfailing duty as a client to ensure that you do get your money’s worth, by going with a provider who can offer a one-stop but affordable SEO service especially if you are a small business owner.