Stan Stuchinski’s Secrets of the Big Dogs website proclaims,
“YOU!… are about to become a thoroughbred of Internet
Marketing!”. Granted, this may simply be an example of
copywriting hype. Certainly it would be easy to argue that
this is a ridiculous statement that has no basis in reality. But
I beg to differ. I believe there is a seed of truth in it.
Of course it is impossible to be transformed from a novice
internet marketer into a professional overnight. Just like a
baby can’t go straight from crawling to driving Formula 1
racecars! A baby can only grow so fast. And, to continue
the metaphor, all parents can do is to do their best to guide
their children along a path that leads to them being able to
reach towards their potential. Still, there are no guarantees.
Some children will become successful, and some won’t.
So I interpret Stan’s words as meaning that following his
path will give you the potential of becoming a professional
internet marketer. This is the seed of truth I was talking
The Secrets of the Big Dogs program teaches fundamental
marketing concepts, such as: testing and tracking, reverse
advertising, copywriting, self-funded leads, upselling,
follow-up, email marketing, automatic leads generation, and
These concepts are the fundamentals of effective internet
marketing. The fact that several very successful internet
marketers had successful runs in the Big Dogs program,
is evidence of the solid marketing concepts that the program
teaches. Just to name a few, successful marketers such as Chris
Gibson, Juan Walker, Brian Garvin, Tom Bell, and Miles Baker,
all experienced success with the Big Dogs program.
Still, of course, many people experience failure in the program.
It is a fact that most affiliate marketers fail across-the-board.
Certainly the Big Dogs program is not the right program for
everyone. But everyone has to start somewhere. While the
Secrets of the Big Dogs program may not take practitioners to
the destination they desire, it will put them on the right path.