Obviously each niche within the marketing world has its own idiosyncrasies. However, I am going to assume a typical niche, one with a propensity to sell digital products. If you are only selling tangible products, this may need to be adjusted some. Drop me a line, and I will help you structure your sales funnel.
At this point, depending on where you are in your Internet marketing venture, I am going to assume your sales funnel should have a free product (that is your giveaway for your squeeze page). If you do not have one yet, you are way behind! Immediately take your five best articles you have written, assemble them together in some reasonable order, and convert this new document into a pdf. Now you have your giveaway product.
You should also have a $10 product. If you do not, you need to create one of these immediately also as this is the next logical entry point for information product buyers. Depending on your niche, buyers may come in at the $10, $47, $97 or even $197 as a first purchase. So, with that in mind you need products to fit in at each of these choke points.
So, how exactly do you create a $10 info product? Where do you start?
Method 1. Expand Your Articles
If you have been writing articles as your primary means of marketing, by now, you should possibly have written at least 100 articles in the efforts. Take your 10 best topics, and organize them into an order that makes sense for teaching people about your niche.
These articles will be the backbone for your $10 eBook product.
If these articles have been written according to the proper article writing formulas, each article contains a few main supporting points or explanation points relative to the topic in the article.
Take each one of these supporting points and write between 500 and 1000 words explaining and teaching on this main point.
This gives you between 2500 and 5000 words of new content per original article. Multiply this by 10, and you have between 25000 and 50000 words, more than enough for a $10 ebook. In fact, you probably have enough, if you have been thorough on the subject, to create a $50 or $100 eBook – but I do not recommend that now. Your first eBook will not be your best, so it is better to sell this one for less than it is worth, and create some genuine loyalty, than to risk having people feel you overpriced your first product, and lose them long-term.
I know I have made it sound simple. It IS simple. I have written nearly every eBook I have produced, in less than 3 days. Sure, one of those days is really long, and I am really tired at the end of the day – but the book is practically done by then.
If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.
Want to learn more Internet marketing techniques on how to build a successful businesses online?
If so, read about and download my brand new free eBook 27 Habits of Internet Marketing Super Stars.