Whether you are using online MLM strategies, or you are building your MLM business completely offline, the most important part of your business is people. It is not enough to just be aware of the four personality types, but to understand them fully.
I have read many books and studied many courses on the subject of the four personality types, but the simplest explanation of how it is applicable to network marketing can be found in Jerry Clark’s course, The Magic of Colors. I will base this training off of that audio collection.
Many people think because they use online MLM marketing strategies that they do not have to talk to people. However, understanding the four personality types is vital to your success, because after you generate targeted leads, you still need to communicate with them.
The Magic of Colors describes the four personality types using colors. I have also heard some network marketing training that teaches this concept using animals that relate to the personalities. For visual purposes, I will use colored sea animals.
You have the Red Sharks, Blue Dolphins, Yellow Whales, and the Green Urchins.
We all have a little bit of each the four personality types in us, but one is our dominant way of being. When you hear these descriptions, you may say something like “That sounds like me, except for that part.”
This is normal because it is rare that a person fits a description completely, but one of the four personality types will describe you more accurately than the others. That color is your dominant personality. The second closest match is your secondary color.
You might have such an even mix that you may be confused as to which is your dominant color, and which is your secondary. On the other hand, some people are so extreme that you know their personality type beyond a shadow of a doubt.
A Brief Description of the Four Personality Types
1. Red Sharks- These people are direct with their communication and closed about their relationships. A general description of a Red Shark can be summed up as money-motivated. Some of their natural strengths are self-confidence, ambition, and leadership potential. Some natural weaknesses are impatience, arrogance, and rudeness.
2. Blue Dolphins- These people are direct with their communication, and they are open with their relationships. One word to describe a Blue Dolphin is fun. They are motivated by having a good time. Some of their natural strengths include being outgoing, motivation skills, and the ability to tell a good story. Some natural weakness include being unorganized, unreliable, and whimsical.
3. Yellow Whales- Yellow Whales are generally indirect with their communication, and open with their relationships. They can be characterized by their desire to help others. Some of their natural strengths are being dependable, patient, and good listeners. Some natural weaknesses are lack of assertiveness, being easily taken advantage of by others, and lack of self confidence.
4. Green Urchins- Green Urchins are indirect, and closed. They have a strong need to know, and to be right. One word used to describe Green Urchins is factual. Some of their natural strengths are being very organized, great planning skills, and usually being very neat and detail oriented. Some natural weaknesses are procrastination, being critical of others, and struggling with depression and insecurity.
It is worth the time it takes to learn and understand the four personality types, because it will lead to more harmonious relationships and better productivity in both your personal and business life.