Well now that you have a firm vision forward with your new business venture and the solid following of your most important supporter it’s time to make a road map of where you want to go.
I am a firm believer of a Business Plan. Without a “road map” of who, what and how you’re going to get where you want to be getting lost will be inevitable.
Well known fact: Plan your work and then work your plan. I couldn’t tell you where I learned it, Zig Ziegler or Tony Robbins but it is a core to business success.
First, in network marketing you must have a mission statement. Even if you don’t publicize it you must state in the written word what your company is about and what it wants to accomplish. You must convey the purpose of your company. With this in place you will always remember what your direction is.
Key elements of a good marketing mission statement:
Keep in mind that this is not any easy task; it will take some time to develop. It is a very important core concept of your company and needs the appropriate attention paid to it. The following elements are only a guide line; the true mission of your company can only come from your heart. Don’t copy another network marketer’s mission statement, it may sound good but it is not from you. Keep it short; just a couple of paragraphs should be enough for you to express your passion. If it is longer then it will sound more like a business plan instead of an “element” of the plan.
•What is the product or service you will provide and why will it exist? If you keep this specific to the kind of service you’re going to provide and the quality of the products you offer and not a specific product name then you can offer many products or change products without rewriting your mission each time.
•Who will benefit from your services or product and how. What impact do you want to make on your customers, suppliers and employees.
•What is your company’s vision? When customers, suppliers and employees team up with you what will they expect and what may be expected from them.
My belief is that you should be able to author a quality mission statement from these core elements. Of course there are many other elements that you can consider such as; How is your product better than others? What makes your service the best? What do you do well? What would you like to be done better? What actions would you like to be recognized for?
I think these elements are more for the stage when you have reached a level where you can make bold statements. I believe that you would agree that honesty and integrity must be conveyed at all times and if you are a beginner or mid-beginner making statements that you cannot deliver on will only hurt your early growth.
As an example: I don’t know for sure but I think Google’s mission statement from day one may not have included “organize the world’s information” when they probably didn’t know from the beginning that it would go past the borders of one country. But when they had that “ah-ah” moment and that vision was possible I’ll bet they expanded their statement.
As a network marketer you are now that you are on your way with your Mission Statement the next step is to develop your Sales and Marketing Plan or Marketing Techniques.