If you’ve been searching online for list building strategies and tips, you’re probably feeling pretty overwhelmed right about now. There’s a lot of information out there, and it can get quite confusing. If you’re looking for link building strategies that really work, the following information will help.
A Three-Step Process
There are three primary steps to great list building: creating an opt-in box or lead capture page, getting it out to a large audience and prompting people to sign up. Those three steps are the foundation of today’s best list building strategies, but you need to carry out each step in the right way. Specific details about making the most of each step are outlined below.
Step One: Creating an Opt-In Box or Lead Capture Page
You can’t successfully build a list without creating an opt-in box or lead capture page first. After all, you need to know what people will be clicking on in order to market it properly. There’s a lot of advice out there about completing this step, and it doesn’t really belong in this particular post. At any rate, you’re going to need to design this element before you can dig into the actual list building.
Step Two: Drawing in a Large Audience
In order to build a great list, you need a lot of traffic. It pays to study up on traffic generation tips. If people aren’t coming to your lead capture page, you can’t hope to develop a great list. Fortunately, there are several great ways to bring traffic to your opt-in box. A few of the simplest ones include:
- Social Media Marketing – It’s free to join and use social media sites like Twitter and Facebook. These sites make it easy to reach out to a huge audience too. Out of all of the list building strategies that I’ll share with you, this one is a no-brainer. Get involved in social media marketing and watch your traffic soar.
- Article Writing – People go online to get information. Why shouldn’t you give it? Submit articles to online article directories. Include links to your lead capture page on them. Over time, these articles will draw in considerable amounts of traffic.
- Video Marketing – You don’t need a studio to create a great video. You just need the video to draw people to your lead capture page, so go for it.
Step Three: Compelling People to Sign Up
After getting people to your page, you need to get them to act. To that end, list building strategies and tips like including a free offer or incentive, offering an e-book for download and engaging in cross-promotion are all worthwhile options to consider. It only takes a second for a person to submit their email address, but they need a compelling reason to do so. As with traffic generation tips, there are many possibilities to consider. You can start with something basic like a free sample and branch out later.
By keeping these three important steps in mind, your list building efforts are sure to pay off handsomely. Put them to work right away.
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