There’s a lot of influencer tactics out there and many of them are highly effective. It’s either you are paying an influencer to promote your product or working to build yourself a community of ambassadors that take on the micro-influencer movement. You know influencer marketing can help you tackle every part of your sales funnel. I say it is old news that influencer marketing can drive brand awareness and boost up sales. In this article, I’m about to hop in and talk about how your company or brand can use influencer marketing strategies through the whole sales process.
When we talk about YouTube, people usually think of YouTube purely as an entertainment platform, isn’t it? YouTube is a place to watch trailers for new movies or the latest music video of your favorite music icon or even the latest video that had just gone viral on the internet. But is it just the benefit we could get with YouTube? The answer is NO! YouTube is not just an entertainment platform, it is actually combining as a powerful platform to increase your sales in business.
One of the most popular methods when using YouTube is to partner with YouTube Influencers, they are usually top video bloggers or emerging celebrities who post videos on YouTube and has a huge basket of audience, those are the rockstars in online and social media industry, those are what we call internet sensations and YouTube celebrities particularly common in beauty and fashion industries, but there are also other industries which suit your brand and products.
If you are an upcoming brand and you wanted to broadcast your business online, you would want to build relationships with YouTube Influencers, as they would extremely help you build a large community of customers and boosts sales. If you have product samples, it is recommended to give them to those YouTube Influencers in the hopes they will mention you in a review. A single video could have an impact on your sales.
Content marketing is an another increasingly popular strategy. It is the creation of high-quality content that is intended to attract audience’s attention. But what makes this content so hard to do right is that it should not come across as flagrant promotional.
For example, you are a home improvement store, “How to” videos that teach people how to do things regarding home improvements is a great idea, you’ll provide a list of materials and tools needed to complete the project, in this way, you are now promoting your products in a not so obvious way.
Brand Awareness Videos
Businesses could use video as an extraordinary powerful brand awareness platform but the fortune depends on consumers, for example, a company is promoting their product by launching a crazy or funny video that could become viral, not just on YouTube but on other platforms too, but building brand awareness does not guarantee any future sales, people will recognize your name and it’s either they consider your name for future purchases. On the bright side, if this strategy is done right, huge sales and profits would come in your way.