These days, there is nothing more representative of your brand than your online reputation. Of course, there are many assets to this – including social media following, content, product marketing and SEO – but the very first impression you’re likely to make is through your website.
Your web page is essentially your modern-day business card (although those can be important, too) and will reach out to prospective clients form around the globe.
Not only will you want it to represent your company ethos and unique selling point, you’ll also want to tap into the needs and wants of your target audience.
Whether you’re a new business or you’ve been operating for a while, everybody needs a little help adjusting to the sometimes daunting and ever-developing online marketplace. The internet can be a particularly perplexing tool for those who’ve been trading without it for many years.
But with the mobile, online business world comes a whole realm of opportunity. Not only will your company be able to span a much wider global reach – but it also provides an opportunity for you to effectively manage your reputation and online image.
If hearing people talk about SEO and web development leaves you scratching your head in confusion – don’t worry. You don’t necessarily need to be able to understand these things to effectively use them for your business.
Luckily for the less technologically gifted among us, there are companies all over the world now making their fortune by helping others to do their marketing goals. These companies are usually composed of experts in both technology and design – a winning combination to make your site stand out.
Not only will an outsourced designer have the creative vision and skill to make your company website look attractive to browsers, but they will also be able to make them a lot more user-friendly. There are many ways to do this, and a variety of functions that can be brought to your site to make it more streamline.
For starters, you will be able to manage all of your social media platforms in one place.
If your business isn’t operating on Twitter, Facebook or Instagram, don’t panic – website designers are usually employed as part of an internet marketing team, or will else have the knowledge to be able to set these up for you as well.
Once you have established yourself across all platforms, it’s time to make life easier for your customer base by making them accessible from your page, as well as providing links to your full sites in your other Instagram, Twitter or Facebook posts.
Not only will people visiting your site be able to easily access your social media pages, but you will also be able to share content across all of your platforms – meaning you won’t have to create different content for each medium. You can link Facebook to your site, or vice versa, with relative ease.
Through your website, prospective clients will also be able to get all of your contact details quickly and easily. Plus, with the majority of people browsing on smartphones and tablets, clickable links will give an easy way for them to contact you instantly.
Not only will your target audience be able to reach out to you easily through a well-designed web page, but it can also prove an invaluable way to showcase your products and services. Remember, people are much more likely to keep browsing on a site which looks visually appealing.
If your business offers multiple services, or if you want to link your customer to affiliates or sister companies, company websites are a great way to make everything accessible from one place.