If you think about it, clothing franchise opportunities have the potential to reach out to every consumer in the world. I mean it is not socially acceptable in very many place to walk around without clothes on. Certain types of jobs or activities even require specialized clothing. For example, hospital workers can typically be found wearing scrubs and athletes wear uniforms that are unique to the sport. With this in mind, operating a clothing franchise may be a lucrative prospect.
If you have decided to join a clothing franchise then the first big decision that you need to make is what operating environment that you are interested in. This means, do you want to join an online retailer’s program or do you want to operate a traditional brick & mortar franchise? There are pros and cons associated with both of them.
A quick snapshot of the pros of online clothing franchise opportunities include being able to work from home, not having to manage an inventory of goods, and typically low overhead and operating costs (i.e. no additional lease or land tax). Some cons of an online program may be that the earning potential is not as much as a traditional franchise program and reduced physical interaction with customers. Researching the details of a few online franchise opportunities should give you more of an idea of expectations, fees, and requirements.
Considering a Specialized Retailer
As I alluded to above, some retailers specialize in particular types of clothing. Furthermore, some retailers specialize in clothing for certain ages or body types (i.e. children’s clothing and Big & Tall stores). One thing to keep in mind with joining a franchise program of specialized retailer is that your potential consumer base is going to be limited. This may have an impact on your earning or marketing potential. The marketing potential is even further restricted for traditional franchises due to the market area that it serves. Online clothing franchise opportunities have the advantage of being accessible to anyone at anytime.
Clothing franchises have the potential to be extremely lucrative due to the number of potential consumers that require their products. Getting started is further complicated when considering to join an online franchise program or traditional franchise program. There are certain clothing franchises that cater to particular segments of the population such as children or lingerie stores, that may impact your earning potential.