Brand Loyalty & Retention Rate Relationship

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. The more the brand loyalty, higher the retention rate. Especially in digital …

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SEO Tools Everyone Should Be Using

In the game of search engine optimization, there are winners and losers. The difference between them is their rankings. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet …

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Viral Marketing and Its Types of Campaigns

Viral marketing is today’s popular and very frequently used marketing strategy that relies largely on individuals rather than traditional campaigns to pass along a message to others. Basically, viral marketing and viral advertising use pre-existing social networks to generate exponential …

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