Search Engine Optimization is abbreviated as SEO. It is a technique used by search engine professionals to bring a website on the top position on the search engine. A website is developed to create an online identity for a business. However, just creating a website is not enough to help a business get online success. It is important to enhance the discoverability of the website so that users can access it and can get more traffic. Businesses hire search engine optimization firms in order to gain success on the online scale and beat their competitors. Though you may outsource the SEO project, it is good to know some basics of SEO. In this article, I will specify some of the basic SEO techniques which can be used to increase the ranking of a website.
Create unique, and accurate page titles
You need to indicate page titles with the use of title tags. This is important because a title tag indicates, both users and search engines, the topic of the page content. If your web page appears on the search results, then the title tag text would be displayed in the first line of the results.
Utilize “description” meta tag
A page description meta tag gives an idea, to Google as well as other search engines, about the page. It gives a gist of the web page. Meta description tag can be a sentence or two or even a short paragraph. Using the content analysis section provided in the Google webmaster tools you can know if your description meta tags are too short, long, or are appearing too many times.
Enhance URL structure
URLs that are not very complicated and are simple to understand can help you convey information effectively. You can keep your site organized by creating descriptive categories and filenames for documents present on your website. This will result in better crawling in your documents. It will lead to easy and friendly URLs for those who wish to link to your content. If you use long URLs it will only leave the prospective visitor puzzled.
Make it easy for users to navigate through your site:
Navigation is the most essential element that determines the success of a website. With easy navigation, visitors can easily find what they want on the website. This will increase repeat visits. Even search engines will know the content which is important for webmaster. Google also likes to know the role of a page in the overall website.
Offer quality content:
Google has always been emphasizing website owners to present quality content. The phrase “Content is the King” applies even today. You should use effective content in order to attract more visitors. The content should be unique, grammatically correct, and compelling. Use quality content for website, blog posts, social media, emails, etc. Providing unique and exclusive content to the visitors can help your website gain reputation. Popularity through organic or word-of-mouth buzz very rarely comes without quality content.