That leads to a critical question that usually goes unnoticed until a few weeks after the site is up and running. After the design and building, the work is not completed and in fact many would say that it is just beginning.
Maintenance & Site Building
A well built website will have a few features designed into it that helps search engines recognize the text, content and graphics of the site. This is to ensure that those surfing the internet can readily find the site when they plug in terms that are relevant. There are a number of ways in which that web designers can optimize the sites that they build, but almost all use a system of fresh and unique content. This is by far one of the cheapest tools for traffic boosting alive today, not to say that it does not need to be coupled with other marketing schemes, but it is one of the most demanding. The reason for the demand is the fact that “unique and fresh” content does not stay new for long. In fact, once a visitor or customer has read it once it becomes old to them; the search engine is much the same way, since it is looking for new information constantly. So, that leaves the question of who maintains content, as well as other upkeep, once the site is built. The answer depends on the terms of the contract between the site owner and web designer. Some agree to include maintenance and marketing for a period of time, while others only build the site.
Having A Web Master
For those that want a more hands off approach to running a website, they need to ensure that they hire a web master. These individuals maintain the daily workings of the website, ensuring that all the pages are validated, codes are correct as well as pages are loading appropriately. Many web designers provide like services, however it generally comes with a monthly fee. Be sure to check with the designer to ensure what they offer and if they will include some maintenance as well.