Brand Positioning Strategy

Brand positioning is an essential element of a winning branding strategy. Positioning simply refers to how your product or service is viewed in the minds of prospects and customers relative to other products or services available in your niche. The …

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Is Your E-Commerce Site Working for You?

Albeit building an e-commerce website is a herculean task, actually running it successfully and generating sales and revenues is even tougher, given the fierce competitive e-commerce global landscape. Thousands of e-commerce sites are selling almost similar products with identical features. …

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